{"id":9848,"date":"2025-05-15T10:10:42","date_gmt":"2025-05-15T10:10:42","guid":{"rendered":"https:\/\/ezeapos.com\/?p=9848"},"modified":"2025-05-11T19:43:04","modified_gmt":"2025-05-11T19:43:04","slug":"custom-receipts-and-branding-enhancing-customer-experience-through-pos","status":"publish","type":"post","link":"https:\/\/ezeapos.com\/ar\/custom-receipts-and-branding-enhancing-customer-experience-through-pos\/","title":{"rendered":"Custom Receipts and Branding: Enhancing Customer Experience Through POS"},"content":{"rendered":"<table class=\"aligncenter\" style=\"width: 80%; border-style: none;\">\n<tbody>\n<tr>\n<td>\n<p class=\"\" data-start=\"118\" data-end=\"507\">In today\u2019s competitive retail landscape, every interaction with customers presents an opportunity to reinforce your brand identity and build loyalty. One often-overlooked yet powerful way to do this is through <strong data-start=\"328\" data-end=\"347\">custom receipts<\/strong>. More than just a transaction record, receipts can be used as a branding tool that enhances the <strong data-start=\"444\" data-end=\"467\">customer experience<\/strong> and promotes your business effectively.<\/p>\n<p class=\"\" data-start=\"509\" data-end=\"688\">This article explores how custom receipts, powered by <strong data-start=\"563\" data-end=\"594\">Point of Sale (POS) systems<\/strong>, can elevate customer satisfaction, improve brand recognition, and encourage repeat business.<\/p>\n<hr class=\"\" data-start=\"690\" data-end=\"693\" \/>\n<h2 class=\"\" data-start=\"695\" data-end=\"727\"><strong data-start=\"698\" data-end=\"727\">What Are Custom Receipts?<\/strong><\/h2>\n<h3 class=\"\" data-start=\"729\" data-end=\"759\">Defining Custom Receipts<\/h3>\n<p class=\"\" data-start=\"760\" data-end=\"991\">Custom receipts are <strong data-start=\"780\" data-end=\"812\">tailored transaction records<\/strong> generated by your POS system. They go beyond the standard, generic receipt by incorporating your company\u2019s branding elements, personalized messages, promotional offers, and more.<\/p>\n<p class=\"\" data-start=\"993\" data-end=\"1034\">Some features of custom receipts include:<\/p>\n<ul data-start=\"1036\" data-end=\"1176\">\n<li class=\"\" data-start=\"1036\" data-end=\"1054\">\n<p class=\"\" data-start=\"1038\" data-end=\"1054\"><strong data-start=\"1038\" data-end=\"1052\">Brand logo<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1055\" data-end=\"1076\">\n<p class=\"\" data-start=\"1057\" data-end=\"1076\"><strong data-start=\"1057\" data-end=\"1074\">Color schemes<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1077\" data-end=\"1105\">\n<p class=\"\" data-start=\"1079\" data-end=\"1105\"><strong data-start=\"1079\" data-end=\"1103\">Taglines and slogans<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1106\" data-end=\"1142\">\n<p class=\"\" data-start=\"1108\" data-end=\"1142\"><strong data-start=\"1108\" data-end=\"1140\">Personalized thank-you notes<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1143\" data-end=\"1176\">\n<p class=\"\" data-start=\"1145\" data-end=\"1176\"><strong data-start=\"1145\" data-end=\"1176\">Special offers or discounts<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1178\" data-end=\"1290\">Custom receipts are an effective way to <strong data-start=\"1218\" data-end=\"1253\">communicate your brand identity<\/strong> and engage customers after the sale.<\/p>\n<hr class=\"\" data-start=\"1292\" data-end=\"1295\" \/>\n<h2 class=\"\" data-start=\"1297\" data-end=\"1350\"><strong data-start=\"1300\" data-end=\"1350\">The Importance of Custom Receipts for Branding<\/strong><\/h2>\n<h3 class=\"\" data-start=\"1352\" data-end=\"1389\">1. <strong data-start=\"1359\" data-end=\"1389\">Reinforcing Brand Identity<\/strong><\/h3>\n<p class=\"\" data-start=\"1391\" data-end=\"1505\">Your receipt is often one of the last touchpoints a customer has with your business. Customizing it allows you to:<\/p>\n<ul data-start=\"1507\" data-end=\"1730\">\n<li class=\"\" data-start=\"1507\" data-end=\"1556\">\n<p class=\"\" data-start=\"1509\" data-end=\"1556\"><strong data-start=\"1509\" data-end=\"1530\">Display your logo<\/strong> in a prominent location<\/p>\n<\/li>\n<li class=\"\" data-start=\"1557\" data-end=\"1653\">\n<p class=\"\" data-start=\"1559\" data-end=\"1653\">Use <strong data-start=\"1563\" data-end=\"1579\">brand colors<\/strong> and fonts to make the receipt consistent with other marketing materials<\/p>\n<\/li>\n<li class=\"\" data-start=\"1654\" data-end=\"1730\">\n<p class=\"\" data-start=\"1656\" data-end=\"1730\">Include your <strong data-start=\"1669\" data-end=\"1680\">tagline<\/strong> or other messaging to keep your brand top-of-mind<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1732\" data-end=\"1858\">With a custom receipt, your brand identity becomes more <strong data-start=\"1788\" data-end=\"1801\">memorable<\/strong>, giving customers a lasting impression of your business.<\/p>\n<hr class=\"\" data-start=\"1860\" data-end=\"1863\" \/>\n<h3 class=\"\" data-start=\"1865\" data-end=\"1901\">2. <strong data-start=\"1872\" data-end=\"1901\">Building Customer Loyalty<\/strong><\/h3>\n<p class=\"\" data-start=\"1903\" data-end=\"2147\">A personalized receipt can make customers feel appreciated and valued. Adding small touches like a <strong data-start=\"2002\" data-end=\"2023\">thank-you message<\/strong>, or <strong data-start=\"2028\" data-end=\"2072\">a special promotion for future purchases<\/strong>, can turn a simple transaction into an experience that encourages loyalty.<\/p>\n<ul data-start=\"2149\" data-end=\"2249\">\n<li class=\"\" data-start=\"2149\" data-end=\"2249\">\n<p class=\"\" data-start=\"2151\" data-end=\"2249\"><strong data-start=\"2151\" data-end=\"2163\">Example:<\/strong> \u201cThank you for shopping with us! Enjoy 10% off your next purchase with this receipt!\u201d<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2251\" data-end=\"2382\">These small gestures go a long way in <strong data-start=\"2289\" data-end=\"2325\">nurturing customer relationships<\/strong>, making them more likely to return for future purchases.<\/p>\n<hr class=\"\" data-start=\"2384\" data-end=\"2387\" \/>\n<h3 class=\"\" data-start=\"2389\" data-end=\"2444\">3. <strong data-start=\"2396\" data-end=\"2444\">Creating Upsell and Cross-Sell Opportunities<\/strong><\/h3>\n<p class=\"\" data-start=\"2446\" data-end=\"2646\">Receipts are an excellent opportunity to showcase additional products or services that align with the customer\u2019s purchase. By including <strong data-start=\"2582\" data-end=\"2601\">recommendations<\/strong> for similar or complementary items, you can:<\/p>\n<ul data-start=\"2648\" data-end=\"2740\">\n<li class=\"\" data-start=\"2648\" data-end=\"2672\">\n<p class=\"\" data-start=\"2650\" data-end=\"2672\">Promote new products<\/p>\n<\/li>\n<li class=\"\" data-start=\"2673\" data-end=\"2702\">\n<p class=\"\" data-start=\"2675\" data-end=\"2702\">Offer exclusive discounts<\/p>\n<\/li>\n<li class=\"\" data-start=\"2703\" data-end=\"2740\">\n<p class=\"\" data-start=\"2705\" data-end=\"2740\">Share upcoming events or promotions<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2742\" data-end=\"2896\">For example, after a customer purchases a camera, the receipt can highlight <strong data-start=\"2818\" data-end=\"2833\">accessories<\/strong> like lenses, tripods, or bags available at a discounted price.<\/p>\n<hr class=\"\" data-start=\"2898\" data-end=\"2901\" \/>\n<h2 class=\"\" data-start=\"2903\" data-end=\"2961\"><strong data-start=\"2906\" data-end=\"2961\">How Custom Receipts Enhance the Customer Experience<\/strong><\/h2>\n<h3 class=\"\" data-start=\"2963\" data-end=\"3001\">1. <strong data-start=\"2970\" data-end=\"3001\">Personalization at Its Best<\/strong><\/h3>\n<p class=\"\" data-start=\"3003\" data-end=\"3117\">Custom receipts allow for deeper <strong data-start=\"3036\" data-end=\"3055\">personalization<\/strong>, making customers feel special. You can include details like:<\/p>\n<ul data-start=\"3119\" data-end=\"3261\">\n<li class=\"\" data-start=\"3119\" data-end=\"3158\">\n<p class=\"\" data-start=\"3121\" data-end=\"3158\"><strong data-start=\"3121\" data-end=\"3140\">Customer\u2019s name<\/strong> (if applicable)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3159\" data-end=\"3200\">\n<p class=\"\" data-start=\"3161\" data-end=\"3200\"><strong data-start=\"3161\" data-end=\"3187\">Loyalty program points<\/strong> or rewards<\/p>\n<\/li>\n<li class=\"\" data-start=\"3201\" data-end=\"3261\">\n<p class=\"\" data-start=\"3203\" data-end=\"3261\"><strong data-start=\"3203\" data-end=\"3235\">Relevant personalized offers<\/strong> based on purchase history<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3263\" data-end=\"3371\">The more personalized the experience, the more customers feel valued\u2014and the more likely they are to return.<\/p>\n<hr class=\"\" data-start=\"3373\" data-end=\"3376\" \/>\n<h3 class=\"\" data-start=\"3378\" data-end=\"3411\">2. <strong data-start=\"3385\" data-end=\"3411\">Improved Communication<\/strong><\/h3>\n<p class=\"\" data-start=\"3413\" data-end=\"3504\">Receipts serve as a direct line of communication to your customers, giving you a chance to:<\/p>\n<ul data-start=\"3506\" data-end=\"3710\">\n<li class=\"\" data-start=\"3506\" data-end=\"3571\">\n<p class=\"\" data-start=\"3508\" data-end=\"3571\"><strong data-start=\"3508\" data-end=\"3535\">Share important updates<\/strong>, like store hours or new arrivals<\/p>\n<\/li>\n<li class=\"\" data-start=\"3572\" data-end=\"3621\">\n<p class=\"\" data-start=\"3574\" data-end=\"3621\"><strong data-start=\"3574\" data-end=\"3601\">Promote upcoming events<\/strong> or seasonal sales<\/p>\n<\/li>\n<li class=\"\" data-start=\"3622\" data-end=\"3710\">\n<p class=\"\" data-start=\"3624\" data-end=\"3710\">Include <strong data-start=\"3632\" data-end=\"3655\">contact information<\/strong> or social media handles to encourage online engagement<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3712\" data-end=\"3849\">By leveraging receipts to communicate, you\u2019re creating an ongoing conversation with your customers that extends beyond the point of sale.<\/p>\n<hr class=\"\" data-start=\"3851\" data-end=\"3854\" \/>\n<h3 class=\"\" data-start=\"3856\" data-end=\"3896\">3. <strong data-start=\"3863\" data-end=\"3896\">Convenience and Accessibility<\/strong><\/h3>\n<p class=\"\" data-start=\"3898\" data-end=\"4055\">In addition to branding and promotional elements, custom receipts can be used to <strong data-start=\"3979\" data-end=\"4002\">enhance convenience<\/strong> for the customer. For example, receipts can include:<\/p>\n<ul data-start=\"4057\" data-end=\"4197\">\n<li class=\"\" data-start=\"4057\" data-end=\"4095\">\n<p class=\"\" data-start=\"4059\" data-end=\"4095\"><strong data-start=\"4059\" data-end=\"4076\">Order numbers<\/strong> for easy returns<\/p>\n<\/li>\n<li class=\"\" data-start=\"4096\" data-end=\"4143\">\n<p class=\"\" data-start=\"4098\" data-end=\"4143\"><strong data-start=\"4098\" data-end=\"4113\">Quick links<\/strong> to customer support or FAQs<\/p>\n<\/li>\n<li class=\"\" data-start=\"4144\" data-end=\"4197\">\n<p class=\"\" data-start=\"4146\" data-end=\"4197\"><strong data-start=\"4146\" data-end=\"4178\">Detailed purchase breakdowns<\/strong> for better clarity<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4199\" data-end=\"4324\">This level of transparency improves the <strong data-start=\"4239\" data-end=\"4270\">overall customer experience<\/strong>, as it helps resolve issues quickly and conveniently.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9849 size-full\" src=\"https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520.jpg\" alt=\"Custom Receipts and Branding: Enhancing Customer Experience Through POS\" width=\"1000\" height=\"700\" srcset=\"https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520.jpg 1000w, https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520-400x280.jpg 400w, https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520-768x538.jpg 768w, https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520-18x12.jpg 18w, https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520-860x602.jpg 860w, https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520-430x301.jpg 430w, https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520-700x490.jpg 700w, https:\/\/ezeapos.com\/wp-content\/uploads\/2025\/05\/i520-150x105.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<hr class=\"\" data-start=\"4326\" data-end=\"4329\" \/>\n<h2 class=\"\" data-start=\"4331\" data-end=\"4382\"><strong data-start=\"4334\" data-end=\"4382\">Best Practices for Designing Custom Receipts<\/strong><\/h2>\n<h3 class=\"\" data-start=\"4384\" data-end=\"4419\">1. <strong data-start=\"4391\" data-end=\"4419\">Keep It Simple and Clear<\/strong><\/h3>\n<p class=\"\" data-start=\"4421\" data-end=\"4652\">While it\u2019s tempting to add too much information, it\u2019s important to keep receipts <strong data-start=\"4502\" data-end=\"4528\">clean and easy to read<\/strong>. Use your brand\u2019s colors and fonts, but don\u2019t overcrowd the space with too many details. Focus on key information, such as:<\/p>\n<ul data-start=\"4654\" data-end=\"4825\">\n<li class=\"\" data-start=\"4654\" data-end=\"4688\">\n<p class=\"\" data-start=\"4656\" data-end=\"4688\">Store name and contact details<\/p>\n<\/li>\n<li class=\"\" data-start=\"4689\" data-end=\"4750\">\n<p class=\"\" data-start=\"4691\" data-end=\"4750\">Transaction details (items purchased, quantities, prices)<\/p>\n<\/li>\n<li class=\"\" data-start=\"4751\" data-end=\"4792\">\n<p class=\"\" data-start=\"4753\" data-end=\"4792\">Return policy or warranty information<\/p>\n<\/li>\n<li class=\"\" data-start=\"4793\" data-end=\"4825\">\n<p class=\"\" data-start=\"4795\" data-end=\"4825\">Promotions or loyalty benefits<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4827\" data-end=\"4916\">Clarity is key to ensure that customers can easily find what they need on their receipts.<\/p>\n<hr class=\"\" data-start=\"4918\" data-end=\"4921\" \/>\n<h3 class=\"\" data-start=\"4923\" data-end=\"4964\">2. <strong data-start=\"4930\" data-end=\"4964\">Include a Call-to-Action (CTA)<\/strong><\/h3>\n<p class=\"\" data-start=\"4966\" data-end=\"5124\">A receipt is a valuable piece of marketing real estate. Be sure to include <strong data-start=\"5041\" data-end=\"5060\">calls-to-action<\/strong> (CTAs) that encourage customers to take the next step, such as:<\/p>\n<ul data-start=\"5126\" data-end=\"5299\">\n<li class=\"\" data-start=\"5126\" data-end=\"5159\">\n<p class=\"\" data-start=\"5128\" data-end=\"5159\"><strong data-start=\"5128\" data-end=\"5157\">Join your loyalty program<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"5160\" data-end=\"5204\">\n<p class=\"\" data-start=\"5162\" data-end=\"5204\"><strong data-start=\"5162\" data-end=\"5202\">Follow your business on social media<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"5205\" data-end=\"5248\">\n<p class=\"\" data-start=\"5207\" data-end=\"5248\"><strong data-start=\"5207\" data-end=\"5229\">Visit your website<\/strong> for more details<\/p>\n<\/li>\n<li class=\"\" data-start=\"5249\" data-end=\"5299\">\n<p class=\"\" data-start=\"5251\" data-end=\"5299\"><strong data-start=\"5251\" data-end=\"5279\">Use a coupon or discount<\/strong> on future purchases<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5301\" data-end=\"5413\">Effective CTAs help convert a simple receipt into a <strong data-start=\"5353\" data-end=\"5378\">marketing opportunity<\/strong> that extends the customer journey.<\/p>\n<hr class=\"\" data-start=\"5415\" data-end=\"5418\" \/>\n<h3 class=\"\" data-start=\"5420\" data-end=\"5465\">3. <strong data-start=\"5427\" data-end=\"5465\">Design for Mobile-Friendly Formats<\/strong><\/h3>\n<p class=\"\" data-start=\"5467\" data-end=\"5695\">In the age of digital receipts, it\u2019s important to also consider <strong data-start=\"5531\" data-end=\"5558\">mobile-friendly options<\/strong>. Many customers prefer to receive receipts via email or SMS, and customizing digital receipts can be just as impactful as physical ones.<\/p>\n<ul data-start=\"5697\" data-end=\"5888\">\n<li class=\"\" data-start=\"5697\" data-end=\"5746\">\n<p class=\"\" data-start=\"5699\" data-end=\"5746\">Ensure digital receipts reflect your branding<\/p>\n<\/li>\n<li class=\"\" data-start=\"5747\" data-end=\"5819\">\n<p class=\"\" data-start=\"5749\" data-end=\"5819\">Offer easy access to digital receipts through your POS system or app<\/p>\n<\/li>\n<li class=\"\" data-start=\"5820\" data-end=\"5888\">\n<p class=\"\" data-start=\"5822\" data-end=\"5888\">Include all the same personalization features as a printed receipt<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"5890\" data-end=\"5893\" \/>\n<h2 class=\"\" data-start=\"5895\" data-end=\"5957\"><strong data-start=\"5898\" data-end=\"5957\">Leveraging Custom Receipts for Marketing and Promotions<\/strong><\/h2>\n<h3 class=\"\" data-start=\"5959\" data-end=\"5991\">1. <strong data-start=\"5966\" data-end=\"5991\">Coupons and Discounts<\/strong><\/h3>\n<p class=\"\" data-start=\"5993\" data-end=\"6220\">One of the most effective uses of a custom receipt is to provide <strong data-start=\"6058\" data-end=\"6092\">exclusive discounts or coupons<\/strong> for future purchases. By printing these offers on the receipt, you encourage customers to return and make additional purchases.<\/p>\n<h3 class=\"\" data-start=\"6222\" data-end=\"6264\">2. <strong data-start=\"6229\" data-end=\"6264\">Promote Events and New Products<\/strong><\/h3>\n<p class=\"\" data-start=\"6266\" data-end=\"6368\">Custom receipts can also promote upcoming sales events, new arrivals, or seasonal offers. For example:<\/p>\n<ul data-start=\"6370\" data-end=\"6547\">\n<li class=\"\" data-start=\"6370\" data-end=\"6456\">\n<p class=\"\" data-start=\"6372\" data-end=\"6456\">\u201cJoin us for our Summer Sale next week! Get 20% off everything with this receipt.\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"6457\" data-end=\"6547\">\n<p class=\"\" data-start=\"6459\" data-end=\"6547\">\u201cNew products now available in-store. Show this receipt for 10% off your next purchase.\u201d<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"6549\" data-end=\"6664\">These promotional touches make customers feel like <strong data-start=\"6600\" data-end=\"6612\">insiders<\/strong>, increasing their sense of exclusivity and urgency.<\/p>\n<hr class=\"\" data-start=\"6666\" data-end=\"6669\" \/>\n<h2 class=\"\" data-start=\"6671\" data-end=\"6730\"><strong data-start=\"6674\" data-end=\"6730\">Conclusion: Custom Receipts as a Branding Powerhouse<\/strong><\/h2>\n<p class=\"\" data-start=\"6732\" data-end=\"7129\">Custom receipts are far more than just a record of purchase. They represent an opportunity to <strong data-start=\"6826\" data-end=\"6850\">reinforce your brand<\/strong>, foster <strong data-start=\"6859\" data-end=\"6879\">customer loyalty<\/strong>, and even generate <strong data-start=\"6899\" data-end=\"6919\">additional sales<\/strong>. By taking full advantage of this often-overlooked aspect of the retail experience, businesses can enhance the overall <strong data-start=\"7039\" data-end=\"7059\">customer journey<\/strong> and build stronger, more personal relationships with their customers.<\/p>\n<p class=\"\" data-start=\"7131\" data-end=\"7270\">Whether physical or digital, custom receipts offer a simple yet effective way to turn a mundane transaction into a powerful marketing tool.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s competitive retail landscape, every interaction with customers presents an opportunity to reinforce your brand identity and build loyalty.<\/p>","protected":false},"author":3,"featured_media":9850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[114],"tags":[89,82,81,86,38,85,31,84,91,96,99,94,83,87,93,97,100,98,95,90,92,88,111,101,104,108,112,113,106,80,110,109,103,107,105,102],"class_list":["post-9848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-bar-pos-system","tag-best-point-of-sale","tag-best-point-of-sale-system","tag-best-point-of-sale-system-for-small-business","tag-best-pos","tag-best-pos-for-small-business","tag-best-pos-system","tag-best-pos-system-for-small-business","tag-online-pos","tag-point-of-sale","tag-point-of-sale-systems","tag-point-of-sale-systems-for-retail","tag-pos","tag-pos-box","tag-pos-inventory-system","tag-pos-point-of-sale","tag-pos-point-of-sale-system","tag-pos-system","tag-pos-system-for-retail-store","tag-pos-systems-for-retail","tag-restaurant-point-of-sale-systems","tag-restaurant-pos-systems","tag-111","tag-101","tag-104","tag-108","tag-112","tag-113","tag-106","tag-80","tag-110","tag-109","tag-103","tag----14-","tag-105","tag-102"],"yoast_head":"<!-- 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